build professional internet web sites.
Goodweb, a Bologna (Italy) based company, was established in 2000
to provide marketing services for small businesses. We have provided
marketing and web services to a wide variety of small businesses
from the retail, entertainment, sports, industrial and security
Through our extensive experience with small business we know what,
in marketing terms is practical, effective and efficient for small
firms. We create realistic focused strategies to help firms utilise
their resources effectively.
in Italy internet websites - Italian webdesign
with an Italian accent.
can provide for all your web design needs. Whether your planning
a basic on-line brochure or a fully interactive e.commerce site
we have the know-how. Our clients page has links to web sites designed
and build by Goodweb. For examples of our clients websites, ask
are basic information packages to provide your customer with detailed
information on your company and it’s products or services.
The basic package also includes all your company’s contact
details. The value a web site provides to your company is increased
when the site is fully integrated into your overall promotional
an example of our midrange site check www.termomeccanicagl.it.
This site provides a wide range of information about Assets and
their products. As stock turns over, the site is easily up-dated.
mail program keeps customers informed on new products and special
offers creating a dialogue with customers and building customer
loyalty and retention.
an example of a fully interactive e.commerce site check
www.allevamentoprevidi.it This is an on-line animal shop mainly
targeting the Italian market. This site includes a shopping cart
with on-line order facilities and credit card payment (reserved
area). The site is supported by direct mail and viral marketing.
your company Goodweb can design and create a website, develop a
database and mailing list, develop a shopping cart and on- line
order facilities, and design and implement a marketing strategy.
with that special unique ITALIAN STYLE
WEB DESIGN taste.
very competitive prices.
ergo sum (but not only Google)
offers web services to suit your needs from a single page promotional
tool to a fully dynamic ecommerce site. From our experience with
small businesses we know the constraints they are under, in terms
of time, staff and finance. We can help with your site development,
web strategy and upkeep of your site ensuring that it is always
innovative relavant and effective.
the race to become e.complient, many focus on the site itself, they
don't consider the strategy involved in marketing the site or in
integrating a web presence into the company's over all marketing
strategy. Web sites don't market themselves, a web site must be
marketed both on-line and off-line.
a company's promotion must attract customers to the site, but the
overall strategy should revolve around generating repeat custom.
Marketing the website and web marketing, should also be involved
in the company's overall marketing strategy.
in association with a lot of professional partners, can offer a
wide range of hosting services. Hosting requirements/costs vary
with the size of your site and with the level of business been conducted
on-line. Hosting with us has the benefit of being an Italian based
company with a number of European partners, ensuring ease of contactability
and reliable customer service.
also the section
ADVANCED MARKETING SERVICES [ REPUTATIO
We build the reputation of your Company on-line
Section under construction
in the mean time see the italian section or contact us
marketing in Italy
accordance with the italian privacy and data treatment rules.
Marketing is quickly gaining recognition as probably the most cost
effective form of marketing. It is a well known marketing fact that
customer retention is much more profitable than customer acquisition
(It costs approximately 4 times as much to attract a new customer
as it does to retain an existing one). Direct Marketing builds customer
retention by helping develop customer relationships and customer
Marketing is base on targeting, interaction, control and continuity.
The precise nature of Direct Marketing means there is very little
promotional 'wastage' as can occur with advertising. Direct Marketing
as has the advantage of being measurable as it generates its own
can help build the database to drive your direct mail program and
develop and implement a direct marketing strategy.
are currently implementing a lot of direct marketing programmes
a postal direct mail programme designed to increase customer retention.
Mail shots are distributed every quarter based on their database
of previous customers. The mail shot includes discounts with a time
limit which enables us calculate the exact return from each run
of the mail shot.
we administer a html based email newsletter. Emails are captured
both through on-line competitions and sign up competitions in the
club itself. This permission based newsletter enables us to communicate
the month's monthly line up, promotions and specials directly to
the core of the customer base.
we run a mail shot targeting potential customers in the north-Italy
area. We work very closely with their sales team. We select and
target customers for their sales team to follow up.
we run a monthly newsletter for a book shop-editor. This consists
of their recommended books of the month (including full reviews
and cover image), new releases, in-store events, special offers
and competitions. We used in-store and on-line competitions to build
up a permission based database.
communication - Italian Market specialists
marketing communication mix (or promotional mix) available to a
company is the combination of advertising, public relations, sponsorship,
sales promotion, direct marketing and personal selling. For a promotional
strategy to be effective, the company must develop an integrated
marketing promotional strategy. This involves using the full available
range of promotional tools and integrating them to target your market.
effectiveness of a promotional campaign can be developed around
or supported by a website to keep your customers up to date with
what's going on in your company.