About us

We build professional internet web sites.

Goodweb, a Bologna (Italy) based company, was established in 2000 to provide marketing services for small businesses. We have provided marketing and web services to a wide variety of small businesses from the retail, entertainment, sports, industrial and security sectors.
Through our extensive experience with small business we know what, in marketing terms is practical, effective and efficient for small firms. We create realistic focused strategies to help firms utilise their resources effectively.

Made in Italy internet websites - Italian webdesign

Internet with an Italian accent.

These are basic information packages to provide your customer with detailed information on your company and it’s products or services. The basic package also includes all your company’s contact details. The value a web site provides to your company is increased when the site is fully integrated into your overall promotional strategy.

For an example of our midrange site check www.termomeccanicagl.it. This site provides a wide range of information about Assets and their products. As stock turns over, the site is easily up-dated. A direct
mail program keeps customers informed on new products and special offers creating a dialogue with customers and building customer loyalty and retention.

For an example of a fully interactive e.commerce site check www.allevamentoprevidi.it This is an on-line animal shop mainly targeting the Italian market. This site includes a shopping cart with on-line order facilities and credit card payment (reserved area). The site is supported by direct mail and viral marketing.

For your company Goodweb can design and create a website, develop a database and mailing list, develop a shopping cart and on- line order facilities, and design and implement a marketing strategy.

All with that special unique ITALIAN STYLE WEB DESIGN taste.

And very competitive prices.

Internet marketing

Google ergo sum (but not only Google)

Goodweb offers web services to suit your needs from a single page promotional tool to a fully dynamic ecommerce site. From our experience with small businesses we know the constraints they are under, in terms of time, staff and finance. We can help with your site development, web strategy and upkeep of your site ensuring that it is always innovative relavant and effective.

In the race to become e.complient, many focus on the site itself, they don't consider the strategy involved in marketing the site or in integrating a web presence into the company's over all marketing strategy. Web sites don't market themselves, a web site must be marketed both on-line and off-line.

Initially, a company's promotion must attract customers to the site, but the overall strategy should revolve around generating repeat custom. Marketing the website and web marketing, should also be involved in the company's overall marketing strategy.

Goodweb, in association with a lot of professional partners, can offer a wide range of hosting services. Hosting requirements/costs vary with the size of your site and with the level of business been conducted on-line. Hosting with us has the benefit of being an Italian based company with a number of European partners, ensuring ease of contactability and reliable customer service.

See also the section
ADVANCED MARKETING SERVICES [ REPUTATIO ]
We build the reputation of your Company on-line
Section under construction
in the mean time see the italian section or contact us

Direct marketing in Italy

in accordance with the italian privacy and data treatment rules.

Direct Marketing is quickly gaining recognition as probably the most cost effective form of marketing. It is a well known marketing fact that customer retention is much more profitable than customer acquisition (It costs approximately 4 times as much to attract a new customer as it does to retain an existing one). Direct Marketing builds customer retention by helping develop customer relationships and customer loyalty.

Direct Marketing is base on targeting, interaction, control and continuity. The precise nature of Direct Marketing means there is very little promotional 'wastage' as can occur with advertising. Direct Marketing as has the advantage of being measurable as it generates its own feedback loop.

Goodweb can help build the database to drive your direct mail program and develop and implement a direct marketing strategy.

We are currently implementing a lot of direct marketing programmes [contact us]

- a postal direct mail programme designed to increase customer retention. Mail shots are distributed every quarter based on their database of previous customers. The mail shot includes discounts with a time limit which enables us calculate the exact return from each run of the mail shot.

- we administer a html based email newsletter. Emails are captured both through on-line competitions and sign up competitions in the club itself. This permission based newsletter enables us to communicate the month's monthly line up, promotions and specials directly to the core of the customer base.

- we run a mail shot targeting potential customers in the north-Italy area. We work very closely with their sales team. We select and target customers for their sales team to follow up.

- we run a monthly newsletter for a book shop-editor. This consists of their recommended books of the month (including full reviews and cover image), new releases, in-store events, special offers and competitions. We used in-store and on-line competitions to build up a permission based database.

Web marketing communication

On-line communication - Italian Market specialists

The marketing communication mix (or promotional mix) available to a company is the combination of advertising, public relations, sponsorship, sales promotion, direct marketing and personal selling. For a promotional strategy to be effective, the company must develop an integrated marketing promotional strategy. This involves using the full available range of promotional tools and integrating them to target your market.

The effectiveness of a promotional campaign can be developed around or supported by a website to keep your customers up to date with what's going on in your company.

About us (details)

Goodweb, italian web agency profile

We are an Italian software house. We have two offices, one in Carpi (Modena) near the highway Brennero Modena, Carpi exit (near industrial area Correggio - Reggio Emilia) and one office in Bologna (Casalecchio di Reno), area of Cineca-Ikea-Palasport (bologna has an international airport connected with all the main european cities and a lot of american and far east cities.
We havre 10 years of esperience building professional websites italian design style plus search engine optimization, marketing etc etc..
We work well and all of our clients are satisfied.
We stop here with celebrations, contact us or come and meet us for any thing you need [ see: contacts ]

Geographical working area

Geograpghical references

Goodweb is active since 2000 and followed a previous experience started in 1997 (web pioners, in Italy). Sice then we followed internet projects for many many clients mostly in the Italian regions of Emilia Romagna (Bologna), Lombardia (Milan) and Veneto (Verona - Venice). We worked also in Tuscany, Marche, Trentino (near Germany).
We got in touch with companies of:
Modena: Carpi, Mirandola, Sassuolo, Castelfranco Emilia, Nonantola, Fiorano, Maranello, Finale Emilia, Soliera, Modena città.
Reggio Emilia: Correggio, Novellara, Fabbrico, Rolo, Reggiolo, Guastalla, Gualtieri, Scandiano, Castellarano, Castelnovo Monti, Vezzano, Quattro Castella (area comuni matildici), Rio Saliceto, Campagnola Emilia e Reggio Emilia città.
Mantova: Quistello, Mantova città (other references soon on-line)
Verona: Peschiera, Colà (Garda lake), Malcesine, Verona città (other references soon on-line)
Ferrara: Ferrara città (other references soon on-line)
Bologna: Casalecchio di Reno, Sasso Marconi, Funo di Argelato, San Giovanni in Persiceto, Bologna città (other references soon on-line)
Parma: Parma città (other references soon on-line)
Trento: Trento città (other references soon on-line)

And abroad:

Ireland (Republic): Dublin, Cork, Galway, Castlebar, Tuam
United Kingdom: London city, Bournemouth
United states: Boston, Chicago